The second edition of the international TV DAY conference, dedicated to the role of television in modern marketing communication, is behind us. The special guest was a world famous specialist for branding and neuromarketing – Martin Lindstrom, recognized by Time Magazine as one of the 100 most influential people in the world. Among the speakers were: Wendy West – a producer and screenwriter of the series “Dexter”, “The Blacklist” and “Ultraviolet”, Jacek Balicki and Marta Szwakopf – nc+ platform, Jorge Papanicolau – Nielsen, Peter Field – independent marketing consultant, Craig Macdonald – Accenture Strategy – Accenture Showcase Page, Edyta Czarnota – Zymetria, Maciej Ziąbrowski – Grupa TVN, Matt Hill – Think Box UK, Małgorzata Rokita – Procter & Gamble. Many thanks to TVN Media and the entire production team for a great pleasure of directing again a successful event.

March 2017

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